Connect Instapage with Retreaver for Instant Call Results

February 16, 2018 | Marija Sekularac

Landing pages serve a valuable purpose within a company’s marketing strategy. These humble, single-page locations on the Internet greet any person who shows an interest in your company’s offerings.

Just one landing page isn’t enough, though. Studies have found that companies with more than 40 landing pages get 12 times more leads than those with 5 landing pages or less. Essentially, you need to create at least one unique landing page per offer.

Instapage is a powerful solution for creating multiple landing pages at scale. With it, you can easily create landing pages based off of design templates and incorporate them into your marketing campaigns.

While Instapage is fantastic at tracking which ads and emails convert via clicks and views, there is still a blind spot when it comes to phone conversations. For example, when a user visits the landing page and calls the company directly instead of clicking on the provided links or filling out the form. How would you know which emails or ads are working and which don’t?

That’s where the Retreaver integration for Instapage comes in. With it, you’ll be able to get more data on promotion-related phone calls than ever before, no matter how many different landing pages and brands you run.

Here are just a few areas where Retreaver brings value:

More Accurate A/B Testing

A/B testing is one of the best tools a marketer has for increasing landing page conversions. In fact, using correct targeting and testing methods can increase conversion rates by up to 300 percent.

But that’s assuming all of your conversions are based on trackable clicks and visits. Phone conversions are either ignored, overlooked, or invalid because it’s impossible to tell which landing page triggered the call.

Not with Retreaver.

Retreaver attributes page variants with each call. This capability makes your testing results more accurate and thus makes future design decisions more reliable.

Increase Customer Intelligence

Don’t waste the customer’s time asking for information you should already know. Retreaver’s Whisper functionality prompts you with who the customer is and why they’re calling, using a voice overlay that only your agent can hear. You can create a personalized call experience in minutes.

After the call, use the data to establish which messaging better connects triggers more responses. Learn more about which customers are responding to your ads and emails and why they’re interested in your offers.

Manage Multiple Client Accounts

Agencies often track conversions across multiple landing pages. The more campaigns the agency is managing, the more time-consuming and confusing it is.

Instapage gives you the tools to more easily address this challenge, but what happens if the agency is also fielding the inbound calls that these campaigns generate?

Retreaver makes this process more manageable by having one account with the ability to manage multiple companies. Keep all campaigns compartmentalized and distinct, so that there is no risk of your team crossing wires.

Connect with Retreaver today and discover a smoother way to manage your landing page leads!

5 Reasons phone calls are more favorable than lead forms

December 20, 2017 | Marija Sekularac

Modern digital marketers have a lot of tools at their disposal when marketing products and services to consumers. While the digital age has brought with it impressive advancements in technology that aid advertisers and marketers, sometimes the oldies truly are the goodies. Online activity is increasing among consumers. That doesn’t mean that the human connection should be left out of the equation. When it comes to comparing phone calls (old school) to lead forms (new school), it’s really no contest. Here’s 5 reasons you should be spending more on phone calls than lead forms.

Better Lead Quality

Whether a consumer picks up the phone to call or fills out a lead form, that individual has interest in your product or service. However, the value of these two leads is significantly different. Lead forms are often used by those with lower interest or who are still in the early phases of their purchasing decision. Callers, conversely, are much more interested in getting answers and making a purchase.

This isn’t speculation either. MobileMarketer.com notes that lead forms convert customers in only 2% of cases. That compares to a conversion rate between 25% and 40% for inbound phone calls. This means that phone calls are turning consumers into buyers at a rate 10 to 12 times higher than lead forms. Callers are pulling the trigger to purchase and generating more revenue.

Optimized for Mobile

The mobile phone has overtaken desktop searching in many nations, and in most cases this change is permanent. More searching is taking place on mobile than desktop in 10 countries around the world, including the massive economies of the United States and Japan. This matters for your brand because mobile searchers are making phone calls based upon those mobile searchers. These consumers are reaching out to companies directly to complete purchases. Google notes that 71% of mobile searchers make a call to businesses right from search engine results. The inclusion of strong CTAs and click-to-call features increases the effectiveness of mobile phone call leads too.

Enhancing Customer Service Capability

Lead forms are often mismanaged by companies, routing to the wrong individuals within the business. Trends in Personalization study states “virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns.” Integrating phone calls more deeply into your marketing campaign improves the customer service you provide to your consumers. They get answers more quickly and can gain more detailed information as well. Phone calls ensure that customers have a better experience when dealing with your brand directly.

Less Steps to Close

Lead forms haven’t changed much in the digital age. Customers fill in basic information and hit send. What type of response they get varies from one brand to the next, but it all feels rather cold. Companies aren’t utilizing the form submission leads in a timely manner. “In fact, they take 46 hours and 53 minutes to pick up the phone and respond to a lead. And the sales rep who does call, only makes 1.3 call attempts before giving up and moving on. And recent research shows it is getting better, but only slightly” states Forbes.

Data, Data, and more Data

One of the most important reasons phone calls outstrip lead forms is data. With the advent of  call recording and call tracking platforms, you now get a better overall picture of how your consumers are interacting with your brand prior to contact. Did they see a mobile ad that made them call? Was it a search results ad? Or were they hooked in by social media ads? You can use call tracking platforms to gather data that tells you which ads were viewed, when they were seen, and then adjust your marketing campaigns to continue targeting consumers through the most valuable sales funnels.

If you want more information on the value of phone calls and just how much of a difference the right call tracking software can make, feel free to reach out to us. We can help you turn a flood of incoming phone calls into the most effective leads in your marketing arsenal.

 

The phone hasn’t died, it’s the missing link in personalization

December 15, 2017 | Marija Sekularac

The most popular trend at the moment in marketing is personalization. This tactic enhances the customer experience by delivering relevant content when it is most desired by consumers. It can also help close the gaps that exist in your marketing scheme. For digital marketers in the 21st century, the biggest problem many face is connecting the dots between offline interactions and online conversions.

Arguably the biggest channel overlooked by businesses in various industries is the telephone. Whether landline or mobile, businesses have overlooked calls from customers in favor of online purchases, lead forms, and other solely digital interactions. However, ignoring the phone can result in lackluster personalization that actually hampers your digital marketing efforts. Rather than continuing to ignore the phone, learn to embrace it as a part of your personalization efforts for target consumers.

Consumers are Still Calling

It’s hard to imagine why businesses have abandoned the telephone in modern marketing. BIA/Kelsey reported by 2019 consumers would place 162 billion calls to business from smartphones. Mobile advertising has taken off, and the vast majority of consumers are now interacting with brands through a mobile device. While smartphones are often first thought of as Internet-enabled devices, they are still at their core devices used to make a direct connection. Think with Google states that “70% of mobile searchers have used click to call to connect with a business directly from the search engine results page.

Closing the Offline-Online Gap

Click-to-call technology is the key to helping businesses close the gap between the offline behaviors of customers and their online conversions. Forrester reports, “ads that prompt customers to initiate a phone call see higher engagement“, making calls more valuable than clicks. An individual that places a call or uses the click-to-call feature is in the mood to purchase, and “those who initiate an inbound call spend an average of 28% more.” Phone calls help connect that online or offline behavior with an action. Miles of distance or pages of web content can’t keep your sales team separated from a customers that opts to call with questions, to set an appointment, or complete a purchase.

Enhance Personalization with Data

Phone calls are critical to modern digital marketing because, like other online behavior, phone calls deliver a treasure trove of data. Marketers rely on analytics to make data-driven decisions to current marketing campaigns and to learn how to optimize future rollouts. Phone calls deliver a variety of useful analytics that can help you target your customers better in the future. Examples include:

  • Geographic data: Where are the majority of your calls originating from? Are these consumers delivering higher conversion rates?
  • Timing of calls: Is there a particular time of day that your ads generate more calls compared to other blocks of time?
  • Duration of calls: How much time do you really need on the phone to convert customers?
  • Conversion data: Which channel, campaign and/or ad drove the consumer to call?
  • Customer journey: At which stage of the journey did the consumer call?
  • Caller History: How many times have they called you before and was it a good call?
  • Capitalize with Expert Call Tracking Software

The phone is far from a dead medium. Businesses ranging from insurance firms to travel agents, hospitality companies, and even retail rely on phone calls to drive conversions and generate revenue. Our call tracking capabilities can help you analyze the data in each call so you better understand how your ads are resonating with consumers, what is making them pick up the phone to call, and how you can tweak your campaigns to continue driving more calls in the future. This might be the digital age, but the telephone still has a vital role to play in marketing. Discover how the missing link can help your business by contacting us today or creating your free account here!

 

Why Call Intelligence is Important for Marketers

November 11, 2017 | Marija Sekularac

Hitting the phones is one of the biggest ways to drive business. 5 billion people in the world have a mobile phone – that’s two-thirds of the people on the planet – and most of them like to talk. “Customers have been found to respond better to the human touch than to some other form such as digital marketing,” explains Call Center Outsourcing Consultant Russell Meisman. “Sixty-eight percent of B2B sales were found to involve some form of human interaction such as telemarketing.” However, Meisman is quick to note that it also takes an average of 80 calls to make a breakthrough.

What if you can skew the odds in your favor just a bit more? You can use call intelligence – data gathered from previous phone calls. This data will allow you to personalize the buyer experience for repeat calls and identify more qualified leads. This strategy can improve your paid campaigns, help you attract new customers and give your teams an edge in closing deals. In other words, understanding call intelligence can help you drive revenue.

Here’s why call intelligence is important for marketers:

Call Tracking

The first opportunity that call intelligence affords marketers is analyzing effectiveness through call tracking. This technology can look at the pages your would-be customers looked at before they call you, the ads on which they clicked and the sites they visited. That information is then paired with the subject of the call and its outcome. Marketers can use this information to see exactly where their marketing efforts are driving interests.  Along with information on which ads get the most clicks and what characteristics those ads share.

Revenue Drivers

Call tracking and call intelligence can also help to identify revenue drivers. The technology is perfect for measuring how successful the campaigns are. Data will identify which campaign drove the most sales and which products or services get the most traction. If a particular product line is disproportionately responsible for phone call volume, it might be an area in which your company should further develop. A revenue driver with the opportunity for business expansion or create media to answer common questions. 

Relative Performance

National campaigns can be tracked and allocated to various branches or a small company that needs to understand their customer journey. Call tracking helps your marketing department accomplish those things. It can illustrate the source of calls so you can clearly see what made a person pick up the phone. For instance, was it the ad for which you paid $1 per click or a blog post with your contact information that went viral? You can also see whether your marketing campaigns had a direct impact. Companies may find that the bulk of their business comes from prospecting and inbound sources as opposed to cold calling.  Other companies will experience the reverse. Call intelligence helps you track relative performance. In turn, marketers can use the information to develop better, more effective campaigns – earning you more revenue in return.

Call intelligence is a valuable tool for growing your business. It clarifies which efforts are producing the biggest impact and which are earning you a poor return on investment (ROI). Get your free trial with Retreaver and help your company generate more qualified leads and better serve those people who do call in.

Are bad caller experiences costing you?

November 3, 2017 | Marija Sekularac

Are bad caller experiences costing your company money? For many businesses this just is not an option. However, it’s very common. In today’s digitally connected world, consumers form their opinions about companies from the small bits of communication they have with the company. Phone calls are one of them. Just one negative experience creates a bad first impression and a lasting poor reputation. But, there are steps you can take to minimize it. It starts with understanding what’s happening on the phone.

What’s happening on those calls?

Organizations need to have a way to manage caller experiences. When mistakes are made here, it costs companies money. You cannot spend a lot of time on the phone listening to your customer service reps. And you do not have the funds to hire someone to manage them. You don’t have to take that step, though. With the investment in tools such as call tracking, it is possible to reduce much of this unknown factor.

When you use call tracking and call routing tools, you streamline the way people communicate and you track them. It gives you an inside look at the customer journey. Without a tool like this, there is no way to know why your customer didn’t come back for a second purchase or wrote that poor review. It’s common that companies will never hear from the customers that are more likely to be loyal but have a bad experience and never return. Yet, with all tracking software, your customer experience becomes clear and easily tracked.

You can see when poor experiences are impacting your customers.

Was the representative too harsh?

Did they not communicate key information?

Did they fail to gather information that can help you avoid future instances like this?

All of this contributes not only to improving customer service but also to building your business and creating repeat, loyal customers.

What happens when you manage the caller journey?

Information is invaluable to companies. With the use of call tracking, it becomes possible to look inside the caller journey so that you can make changes going forward. Here are some ways this can directly impact your company’s profitability.

  1. You can track marketing campaigns more effectively. And, you can do this throughout all channels. You know why someone is calling, how they made the decision to call, and what marketing efforts led them to that point.
  2. You can monitor not just where they come from but also where they are going. For example, you can determine how many people call and then end up purchasing after a good customer experience. How many don’t?
  3. You can provide more personalized customer service to your clients. This can help to increase your brand awareness and help your business to scale. It is all about providing personalized attention to consumers. Providing this level of interaction helps you build a better brand image.
  4. You can train your sales agents more effectively. This includes retraining those that may be making mistakes and tapping into calls to use for training of new employees. You can use the data points from these calls to give you an idea of what your employees need from you.

These are just a handful of the ways you can enhance the caller journey with an effective call tracking system in place. Not implementing this will cost you customers and money because there is no other way to know why your customers are not purchasing. An inexpensive, highly effective tool like this boosts customer experience and gives your company the support it needs to grow and compete on a more efficient level.  To get started today, visit try.retreaver.com!

7 Ways to Improve Your Customer Success Using Call Tracking

October 27, 2017 | Marija Sekularac

Customers contact businesses in innovative ways these days: through social media, on websites and some even order products and services through texting. Whether they’re using their home phones, cell phones or through VoIP technology many people still choose to call businesses. Tracking all customer phone calls improves the way companies serve customers and can increase customer success. Here’s how and why every company should consider call tracking to improve customer success:

1. Route Calls Intelligently

Nothing can turn a merely unhappy customer into an irate one faster than getting sent to the wrong person. The same goes for a potential customer who can’t reach the department or person who can answer their questions. Call tracking can solve this problem by routing calls based on caller segmentation, pre-lead qualification or a variety of other defined factors.

2. Measure Call Length, Conversion Rates and Other Crucial Business Stats

A good call tracking system gives companies statistics on how many numbers are dialed, hold times and the length of the call. Companies determine the lifetime value of customers by tying in statistics like conversion rates.  Analyzing how the call was initiated and where the lead started.

3. Gain Critical Knowledge of the Caller’s Current Context

Key caller data is important to both sales and customer relationship management. Call tracking that links the context of the call to factors like time of day, social media activity and past customer experience.  Allowing companies to have information they need to serve callers quickly and more efficiently.

4. Personalize Customer Support

Call tracking makes tracking the customer journey even easier. Dynamic phone numbers across web pages can tag and track the user throughout their journey.  Providing personalized support, by routing calls based on multiple factors such as ad campaigns, troubleshooting or customer feedback after purchase.

5. Create Dynamic Phone Numbers to Track ROI

Dynamic phone numbers can do more than just customize support. They can also track those same metrics and attribute them back to each user and original click.  Allowing companies to have the ability to test ad efficiency ROI. Other variables of call initiation can be identified by linking individual numbers to social media campaigns, billboards, etc.

6. Optimize Social Media Ads and Marketing

According to Google, almost half (47%) of people who search for a brand using a mobile device will keep searching if they don’t see a phone number in an ad. Google found in an independent study that 70% of customers use “click to call” in ad campaigns to reach companies. Call tracking that includes dynamic phone numbers suited to target demographics by content, channel, ad set, language or anything else optimizes marketing and customer success.

7. Automatically Resolve Customer Service Issues

Companies can also keep customers happy by integrating call tracking technology with social media management tools. By creating dynamic numbers for specific customer issues, those calls can be immediately routed to an existing resource qualified to deal specifically with the issue for quick resolutions. The resulting stats can then be used for further training, product or service development.

Talking to a real live person will never go out of style.

Try Retreaver call tracking solution today to improve customer success across every business channel, one call at a time.

 

Source List:
Adrian Swiscoe. How to Make Phone Conversations with Customers Better.
https://www.forbes.com/sites/adrianswinscoe/2017/03/03/how-to-make-phone-conversations-with-customers-better/#4325fafe68cd
Forbes. Seven Important Features to Look For In Marketing Software.
https://www.forbes.com/sites/forbesagencycouncil/2017/05/08/seven-important-features-to-look-for-in-marketing-software/#5cc5c3a06b86
Think with Google. The Role of Click to Call in the Path to Purchase.
https://www.thinkwithgoogle.com/consumer-insights/click-to-call/