Introducing Retreaver Perform – a comprehensive solution for affiliates

It was just over a year ago that Retreaver launched its rebrand from affiliate and call-tracking centric platform CallPixels. Today we are taking the next step toward our vision of building a customer success driven content management system. Over the next ten months we will develop our product suite faster than ever in order to deliver a solution that’s just right for every segment of our user base. Retreaver’s brand new product edition, Retreaver Perform, is our first step in this mission.

Affiliates, say Hello to Retreaver Perform

Today, Retreaver is segmenting its affiliate marketing product as Retreaver Perform.

For user familiar with the previous terminology, moving to Retreaver Perform will come naturally. “Affiliates” have become “Publishers”, “Targets” have become “Call Buyers”, and “Target Groups” are now “Buyer Groups”.

Retreaver has always excelled at call attribution, however, in order to deliver on our promise of “Personalization, Relevance, & Context at Scale”, we felt the need to address our performance marketing users directly. The affiliate business is unique, complicated, and full of opportunity. That’s why Retreaver Perform addresses this industry singularly, with upcoming features created with the performance marketing space in mind.

The Retreaver Perform product product is being organized by “Contact Sources”, “Contact Handlers”, and “Contact Points”. We’ll be updating our support materials over the coming days to reflect the changes. The new terminology is all a part of our goal to be a turn key solution for anyone on the receiving end of a phone call. We hope our affiliate and performance marketing users will enjoy the industry-custom Retreaver Perform product and join us on our journey to create a new customer experience standard in the telephony space.

The Retreaver Team

We’re serious about uptime

Retreaver is fully aware of the enormous impact downtime events have on our customers. We know that customers lose large amounts of money any time their phone systems go down. Beyond revenue, unquantifiable things like trust are lost, and the repercussions can be enormous.

We take nothing more seriously than providing a service that is dependable, because we want you to trust us with your call traffic. We work tirelessly to ensure that Retreaver will always be available, responsive, and fast.

External Providers

Importantly, all call traffic is handled by Twilio, who have an upstanding reputation for world-wide reliability. Retreaver does not self-host phone systems or rely on “race-to-the-bottom” providers. Like Retreaver, Twilio has a strong focus on uptime and quality that we have come to depend on and trust. We only trust the proven reliability of Twilio with your voice traffic.

With that in mind, the Retreaver API must be responsive to requests 24/7 from both customers and Twilio. Our high-availability architecture has been designed with this requirement at the forefront.

High Availability

Warning: nerdiness & technical specifics!

Retreaver is architected for high availability, hosted on Amazon’s AWS. Our primary systems are in the us-east-1 region. We have redundant systems across multiple availability zones for every service. We currently use Postgres managed by RDS for our database, and have automatic failover enabled should a single availability zone go down, or should the server itself crash. Our Redis and Memcached servers are managed by ElastiCache and all have redundant failover systems online.

Retreaver achieves multi-region high availability by also maintaining an online standby cluster in the us-west-2 region of AWS. The database sever in this cluster is kept in sync with our main cluster in us-east-1 using Bucardo.

In the event of an unlikely major catastrophe affecting all of us-east-1, the us-west-2 cluster is failed-over to. Many providers do not have a contingency plan in place for this event, but we remember all too clearly the outage of October 2012.

  • During a failover event, all asynchronous external callbacks (‘pixel fires’) that are normally proxied through a us-east-1 server are delayed until normal operations are restored.
  • Some call log and all dashboard features are unavailable during a failover event, since our search servers are currently in us-east-1 only. Call traffic continues to be handled normally.

The failover process is automated and tested weekly.

Monitoring

We monitor uptime and key operational information such as queue lengths via Pingdom. Our developers are on-call to respond to emergencies and are automatically paged by Pingdom in the event of an unexpected issue.


You can view our Pingdom Dashboard here!


Errors, response times, and servers are monitored via New Relic. Additionally, we pipe all this information and much more into Datadog to provide our developers with a single point of reference, ensuring a fast, targeted response.

Disaster Recovery

Although unlikely, in case of database corruption, human error, or other scenario where failover to a second set of servers is inadequate, Retreaver maintains database backups to S3 via RDS, allowing for point-in-time recovery for up to a month.

Transparency

Whenever maintenance is scheduled, or during an outage, we keep our customers abreast of what’s happening so that they can make important business decisions. Status updates are broadcast to all Retreaver users through alerts on all pages of our app.


You can view our public Status Page here!


If you have any questions, don’t hesitate to contact us. Just submit a support ticket and we’ll respond quickly to address your concerns.

Extensions by Retreaver

Creating a new Number Pool using Extensions
Creating a new Number Pool using Extensions.

Ever since the invention of the telephone in 1878, businesses have been communicating with the power of voice. Since 1882, companies have been using internal private switches, now commonly known as a PBX to route calls.

In the old days, in order to route calls, switchboard operators would connect wires from the source (caller) to the destination (the call recipient).

Much like switchboard operators connected callers with their respective parties, today Retreaver announces Extensions. Extensions, is a much requested feature: connecting visitors to a website with someone who knows exactly who they are and why they’re calling through 1 phone number: by bridging the PBX technology of old with the internet.

Now Retreaver can follow all your customers on their journey interacting with your company, and tell you everything they have done, and everything they need, with only one phone number for your entire organization. Extensions can be used to provide cost effective, accurate attribution, provide personalized customer experiences or promotional codes. Assign extensions to individual support agents, sales reps or to VIP customers. The applications are only limited by your imagination. Contact Retreaver today and start using Extensions in your business.

Configuring your Extension Pool

Introducing Retreaver

CallPixels is now Retreaver!
CallPixels is now Retreaver!

Managing Personalized Customer Sales Experiences at Scale

In 2012, we started CallPixels – a bootstrapped operation running out of Colorado Springs – with the idea of minimizing customers’ frustration and getting them where they need to go fast by seamlessly integrating phone and web user experiences.

In addition to seeing an incredible amount of growth in a short period of time – a 90 per cent increase in users in 2015 alone – we are now setting a new standard in lead pre-screening with best-in-class, real-time personalization.

But with progress also comes change, and so we are excited to announce the launch of our new platform, Retreaver!

Using advanced tag, track and route technology, Retreaver is an innovative lead management company that delivers personalized customer sales experiences at scale, setting the standard in lead pre-screening with best-in-class real-time personalization.

In order to deliver a happier customer, Retreaver tracks customers individually across multiple channels, including online and the telephone, building information about customer history and intention. Our tagging and step-in Interactive Voice Response (IVR) allows us to use knowledge about customers that we get from other channels, such as activity on their website and data we pull from CRM platforms, to help route customers quickly without prompting them. This information is then packaged and routed to the best resource inside of an organization to handle the customer, resulting in a better, more consistent and customized experience at scale.

While Retreaver continues to maintain its position in the highly competitive affiliate marketing space, we’ve expanded our focus towards increasing customer reach through integration with CRM platforms, including Oracle Eloqua and Salesforce. This makes it possible for enterprise clients to integrate our product into their systems for the very first time.

We know that exceptional customer service is based on knowledge of the customer – but at scale, few companies are equipped to know each person, their details, and their motivations. Retreaver’s technology allows companies to achieve this on a large scale, as well as deliver multi-channeled, measured results. In the end, our goal is to shorten the distance between interest and close of sale – between customer inquiry and company response.

If you’ve been with us since the early days of CallPixels, thank you for sticking around and helping us grow to where we are today. If you’re new to Retreaver, sign up here and learn more about how we are delivering what others cannot – a seamless, multi-channel tagging, tracking and routing platform that serves up a person, not just a number.

Enabling Offers For Mobile with Call Tracking

OK, let’s face it. Email may not be dead, but the way people use email has changed forever. Where 20% conversions on short-form mortgage lead offers used to be commonplace, today affiliates are struggling to get people to fill out forms. Times have changed, and net-savvy consumers are steering clear of offers delivered by email in fear of getting deluged with spam. Worse yet, many people are now checking their email on their phone, which means they aren’t going to spend time filling in a lead on a desktop-optimized website.

So what is an affiliate network owner or offer manager to do? We propose a solution that seamlessly integrates the old with the new. With Retreaver, you can attach phone numbers to your offers, and route the calls to a call center that is ready to collect leads and close sales over the phone. We automatically integrate with affiliate network software like LinkTrust, allowing your affiliates/Publishers to create numbers that track back to them for each of your phone-enabled offers, right from your existing Publisher interface. The calls track just like you would expect: when someone calls the number, it counts as a click, and when the call meets your sale criteria, it counts as a sale.

Adding Retreaver to existing lead-gen offers is a great way to increase revenue.

By adding Retreaver to your affiliate marketing arsenal, you can increase your existing revenue streams and branch out more aggressively into mobile advertising. Best of all, there are no contracts to sign or minimum charges. Just pay for the phone lines and minutes you use. We can even automatically manage the number of phone lines assigned to each Publisher, deleting them as they fall out of use, saving you as much money as possible.

If you have mortgage, insurance, health insurance, education, or automotive lead offers and you aren’t providing your Publishers with phone numbers, you are missing out on a huge revenue stream. Talk to us about adding phone lead-gen to your existing offers and find out how much more revenue you could be bringing in with Retreaver.