Static vs Dynamic Call Tracking Numbers: What’s the Difference?

April 19, 2018 | Marija Sekularac

Call tracking allows marketers to track calls from a dedicated number through to the outcome of each call. It’s a great tool for tracking the source of calls. One number in a newspaper ad, another on a social media advertisement, another elsewhere. Each of these static phone numbers provides simple insight to the source of calls.  When the source of a call is digital, call tracking software allows marketers to utilize dynamic phone numbers to take their analytics and segmentation to an entirely new level.

What are Dynamic Phone Numbers?

A dynamic phone number is displayed on a website or landing page and changes depending on the data associated with the caller’s context and journey. For instance, if a user finds your landing page via organic search, they see Phone Number A; if they click through an ad to the same landing page, they see phone number B. The process of substituting numbers automatically on web pages is called Dynamic Number Insertion (DNI).

Why call tracking with Dynamic Phone Numbers Is Better Than Static Numbers

The reasons why marketers choose to apply dynamic phone numbers over regular static ones:

Attribution and Tracking

Ads and emails deliver great conversion data when prospects click through and are taken to a landing page, but you lose that visibility when they call a static phone number listed on that page.

Dynamic phone numbers enable the same website or landing page to be used for different ads without sacrificing the metrics you get with a campaign-specific phone number. This is perfect for campaigns that need to be tracked separately and have the same messaging.

Localization

Local numbers help businesses with a local presence be more attractive to certain customers. It is why many businesses list multiple local numbers on their contact page.  When the number of locations get’s large (5 or more) it becomes harder for visitors to know which number they should call.

Dynamic phone numbers automatically present phone numbers aligned to a prospect’s context. That means if local numbers are what you need, present just the local number aligned to the user’s geographical area. It’s more efficient and scalable than juggling dozens of phone numbers and landing pages.

Number Recycling

One other little-known benefit of dynamic phone numbers is how it helps you to manage and recycle unused phone numbers. Marketers using call tracking software to generate campaign-specific phone numbers tend to get carried away and create more than they need—or create a large volume of numbers, use them once, and forget about them.

The better call tracking platforms allow marketers to pool and recycle available numbers and reintroduce them into new campaigns. It saves you from buying new numbers and keeps your inventory of phone numbers more manageable.

Ready to explore dynamic phone numbers in more detail? Contact us to discuss how to maximize your call tracking software.

Why Call Tracking is an Important Tool for Agencies

April 13, 2018 | Marija Sekularac

You might get confused at first at how call tracking relates to marketing and advertising agencies. After all, agencies exist outside the client company and have nothing at all to do with their operations. They aren’t involved in what happens on the contact center floor. Why would you care what kind of software the client uses to manage their operations?

Call tracking is one of the most important tools an agency has at their disposal. It’s a marketing tool for agencies to track campaign success, obtain customer insights and drive strategic and tactical change.

Here’s a closer look at how call tracking accomplishes all this:

Track advertising campaign success

Phone calls are traditionally an offline channel, and as such, are historically a blind spot when it comes to metrics. Fast forward, and modern agencies are using call tracking to remove that blind spot. At a basic level, call tracking generates a series of unique phone numbers, each associated with the data you need – campaigns, demographics, and even neighborhoods (if you’re doing a direct mail campaign for example). 

These unique numbers make it easy for call centers to identify the marketing efforts resulting in calls, and more importantly, sales.

That ability to measure the impact of ads on conversions and sales means no more underestimating campaign success!

Collect customer insights

Curious what a customer thinks? Then ask them a few questions if you already have them on the phone.

The best call tracking solutions integrate with Customer Relationship Management (CRM) platforms (i.e. HubSpot) so contact center agents immediately see the customer’s marketing history (how and when they’ve encountered the brand in the past), while being able to update the CRM with information. Knowing more about the customer makes it possible to create more targeted and more valuable experiences for your client.

Drive strategic and tactical change

With call tracking data completing the attribution picture, you are now armed with information to answer hard questions: Should you and the client shift focus to a different demographic? Do you need to change the voice or wording of the ad? Is the value being clearly presented to callers?

All these answers affect the next version of whatever marketing assets you’re using and can even change overall strategic direction. It allows you, the agency, to stay agile and adjust client marketing strategies with each new insight.

For more information on how call tracking assists marketing and advertising agencies, visit https://try.retreaver.com/

How to Gain Consumer Insight

April 5, 2018 | Marija Sekularac

Successful businesses prosper when they know what the customer wants. That’s why organizations spend so much time and money gathering data and asking questions. They want to ensure that they are providing the right value to the right customers.

But market research alone isn’t enough; companies also have to collect and act upon consumer insights to be sure they’re on the right path.

The difference between research and insight

Traditional market research involves gathering facts, figures and statistics. Researchers then attempt to discover trends and look for generalities among the data. This is extremely valuable for business attempting to penetrate new markets.

Consumer insights have a tighter and more intimate scope. Instead of looking for the overall picture, it looks at the rationale behind a situation or action (not just a purchase) and attempts to build a narrative out of the data.

Consumer insights allow companies to create more personalized marketing campaigns and more tailored brand experiences. You don’t just know which of your products sell; you know why they want it. You don’t just know that you have a defect in your product; you know why that defect matters to customers in the first place.

What makes a consumer insight valuable?

By understanding the primary motivation behind a customer’s actions, organizers have a much higher chance of responding in the correct manner.

Nike is a brand that did consumer insights right. Its “Find your greatness” campaign for the 2012 London Olympics sprouted from the insight that most of Nike’s consumers were everyday athletes who wanted to push beyond their own individual limits.

Coca-Cola (specifically New Coke) is a brand that got consumer insights wrong. Market research and product studies had shown that people like Pepsi better in blind taste tests. This data convinced Coke that they had to change up their flavor to be more like—or better than—Pepsi.

Unfortunately, they hadn’t asked the customers what they thought. People hated New Coke. They didn’t want Coca-Cola to change, and sales of New Coke tanked.

Think about how else consumer insights can help your business. It can help you improve your customer service, open opportunities for new products and improve existing ones.

How to gain consumer insight

As mentioned before, consumer insight is similar to market research in that they both require facts and metrics, but insight can only be gained through deeper questions and thorough comparative analysis of the data.

Observing customers’ buying habits is one sure-fire way of developing customer insight. This can easily be done if you have the right tools to capture and measure buyer activity, such as website cookies, tracking URLs and web submission forms. You can easily use these to assemble a consumer insight picture of buyer intent and motivation.

All this collected electronic data is great, but there’s no better source of insight than the buyer himself. Contact centers are in a unique position of being able to talk directly to the customer and ask them the right questions. When you combine this with call tracking software like Retreaver, which helps agents identify the caller, the reason for their call, and what led them to reach out, and you are well on your way to picking up valuable consumer insights about your brand and product.

Contact us today to find out how your call centers can help you gain key consumer insights.

What’s in a name? Multichannel vs Omnichannel Marketing

March 13, 2018 | Marija Sekularac

Marketing is an industry full of buzzwords, and at first glance the terms multichannel and omnichannel marketing seem to be describing the same thing. Both involve reaching out to customers in a variety of ways, and both involve keeping those touchpoints consistently awesome. While there are similarities there are also significant differences. Marketers need to know what those differences are so that they decide which goal to shoot for.

So what is the difference between multichannel and omnichannel marketing?

Multichannel marketing involves communicating with customers across multiple platforms and channels. It increases brand presence and gives customers the ability to choose their own favored method of interaction and engagement. Which is good, because 98% of Americans switch between devices multiple times in a day. A consistent multichannel experience makes it easier for customers to reach out to the brand when they’re ready to buy.

Omnichannel marketing is multichannel marketing evolved into its purest and most ideal form: a consistent and cohesive customer experience across all channels and types of engagement. It covers every possible interaction with the customer across all channels, from pre-sales to post-sales and everything in between. Every single touch point with the customer has to be seamless and generate warm and fuzzy feelings of satisfaction.

Is omnichannel marketing worth it?

If omnichannel marketing sounds like it’s a lot of work, that’s because it is. Maintaining that level of consistency across multiple channels, platforms and teams is extremely difficult. 61% of customers can’t easily switch from one channel to another when dealing with customer service. Most companies simply don’t have the infrastructure or process required to make omnichannel work.

But the payoffs are enormous when it does work. Businesses that successfully adopt omnichannel marketing strategies achieve 91% greater year-over-year retention rates over those that don’t.

So how can you get your business to that level?

One step at a time.

Take your first step towards omnichannel marketing

We recommend focusing on one area first, then move on to others once you’ve established a standard of quality. This “pioneering area” so to speak has to have the greatest impact for the investment. For most businesses this usually means customer service.

Customer service is the thorniest part of the omnichannel marketing experience because it has the most impact on a customer’s happiness, and yet is the most difficult to get consistent. Disconnected systems and uncoordinated databases break up the flow of a support call and force customers to repeat the same information—especially if calls transfer from one agent to another.

A proper call management and tracking system helps solve these problems by:

  • Coordinating omnichannel information between marketing, sales and customer support
  • Alerting call center agents as to the nature of the call prior to actually starting the conversation
  • Scalable personalization of the call experience
  • Tracking call metrics for better marketing insights

Retreaver’s call tracking platform layers onto existing phone systems to do just this. Get started on your omnichannel marketing strategy by improving your contact center performance and provide valuable metrics to marketing, sales and customer success. Visit try.retreaver.com to learn more!

Revenue Attribution: Tying Marketing ROI to Business Results

March 5, 2018 | Marija Sekularac

Revenue attribution is a modern luxury most marketers ignore. Before attribution, marketers didn’t have any way to reliably tie their efforts to business revenue. This was much due to the nature of the medium. What do I mean? Consider it impossible to accurately credit the impact of a billboard or TV ad on sales unless there’s a drastic spike.

That was then. Today’s marketers can accurately tie marketing ROI to business results. You now have the data to home in on which campaigns, channels and keywords are bringing in the most conversions. It means revenue attribution is necessary to show marketing’s value to the rest of the organization. Sadly, many marketers still have no idea what revenue attribution is nor what it can do for them.

What is Revenue attribution?

Revenue attribution is the process of crediting a conversion or sale to a specific channel or marketing action. The most basic example of this is a promotional email that directly led to a web purchase. The attribution is pretty clear: the customer received the email, clicked on the link, and purchased the item. Therefore, the revenue for this sale—and other sales like it—credit is given to this specific email campaign.

Revenue attribution is key to accurately measuring and reporting campaign performance. It gives CMOs hard numbers with which they can prove marketing ROI.

Different revenue attribution models

Marketers have many marketing channels active at the same time and customers will encounter at least two of them over the course of their purchase. So how do you measure which one gets credit for the sale?

There are different attribution models in place, each with their own advantages and disadvantages.

First-touch revenue attribution. This model gives credit to the first touch point a customer encounters. It assumes that the first touch point is what makes the customer aware of your brand and is what starts them down the path to the sale. The problem with this method, it overemphasizes how important the awareness stage of the funnel is. It’s also susceptible to errors, since the true “first-touch” could have been offline.

Last-touch revenue attribution. The last-touch model credits the sale to the last recorded touch point. It’s the simplest revenue attribution model to measure by far, and is what many attribution tools default to. The problem with this method, if a customer encounters your booth at a tradeshow and then goes to your website to do the purchase, it’s the website that gets the credit for the sale. Even though the tradeshow had the most influence.

Multi-touch revenue attribution. 

This revenue attribution model keeps track of every touch point the customer encounters over the course of the buying cycle and gives credit to each. The amount of credit for each touch point varies based on whatever variant of multi-touch attribution you’re using, and it’s still potentially more accurate than the other two methods because you have a better idea of which marketing assets are influencing the overall buying decision.

The missing link in revenue attribution

Most of the methods listed above require some sort of online or digital component in order to capture the required data: website tracking, an online form, or a specific landing page. Offline touch points like print ads, tradeshows, or even word of mouth are overlooked. So how can brands find out which of these offline touch points contributed to the sale?

A proper inbound call tracking solution will do all this and more.

Modern call tracking solutions like Retreaver generate unique phone numbers that you assign to both digital and offline campaigns, and tie them into your marketing automation system. You get an accurate picture of actual campaign performance, and your agent doesn’t have to risk wasting your customer’s time asking intrusive questions.

Visit try.retreaver.com to learn more about how call tracking contributes to your marketing ROI.

Connect Instapage with Retreaver for Instant Call Results

February 16, 2018 | Marija Sekularac

Landing pages serve a valuable purpose within a company’s marketing strategy. These humble, single-page locations on the Internet greet any person who shows an interest in your company’s offerings.

Just one landing page isn’t enough, though. Studies have found that companies with more than 40 landing pages get 12 times more leads than those with 5 landing pages or less. Essentially, you need to create at least one unique landing page per offer.

Instapage is a powerful solution for creating multiple landing pages at scale. With it, you can easily create landing pages based off of design templates and incorporate them into your marketing campaigns.

While Instapage is fantastic at tracking which ads and emails convert via clicks and views, there is still a blind spot when it comes to phone conversations. For example, when a user visits the landing page and calls the company directly instead of clicking on the provided links or filling out the form. How would you know which emails or ads are working and which don’t?

That’s where the Retreaver integration for Instapage comes in. With it, you’ll be able to get more data on promotion-related phone calls than ever before, no matter how many different landing pages and brands you run.

Here are just a few areas where Retreaver brings value:

More Accurate A/B Testing

A/B testing is one of the best tools a marketer has for increasing landing page conversions. In fact, using correct targeting and testing methods can increase conversion rates by up to 300 percent.

But that’s assuming all of your conversions are based on trackable clicks and visits. Phone conversions are either ignored, overlooked, or invalid because it’s impossible to tell which landing page triggered the call.

Not with Retreaver.

Retreaver attributes page variants with each call. This capability makes your testing results more accurate and thus makes future design decisions more reliable.

Increase Customer Intelligence

Don’t waste the customer’s time asking for information you should already know. Retreaver’s Whisper functionality prompts you with who the customer is and why they’re calling, using a voice overlay that only your agent can hear. You can create a personalized call experience in minutes.

After the call, use the data to establish which messaging better connects triggers more responses. Learn more about which customers are responding to your ads and emails and why they’re interested in your offers.

Manage Multiple Client Accounts

Agencies often track conversions across multiple landing pages. The more campaigns the agency is managing, the more time-consuming and confusing it is.

Instapage gives you the tools to more easily address this challenge, but what happens if the agency is also fielding the inbound calls that these campaigns generate?

Retreaver makes this process more manageable by having one account with the ability to manage multiple companies. Keep all campaigns compartmentalized and distinct, so that there is no risk of your team crossing wires.

Connect with Retreaver today and discover a smoother way to manage your landing page leads!

Introducing the New Retreaver Integration for HubSpot! What It Means for Your Business

February 1, 2018 | Marija Sekularac

Retreaver has recently announced an exciting new integration for HubSpot, a leading CRM platform used by 37,000 customers in 90 countries around the world for one sole purpose: learn more about their customer journey. With the rising importance of phone calls (contrary to belief – see article), businesses need a reliable call tracking and data collection service. The new Retreaver Integration for HubSpot is an exciting evolution for this realm. So what does it deliver for the customers and users on HubSpot?

Track Calls Regardless of Source

Setting up fresh campaigns with Retreaver Integration for HubSpot is easy. It enables marketers to track all calls to a specific number regardless of the original source. New campaigns are configured and named within the platform. The phone number of the agent that should answer each call is added and tracking numbers are assigned. That individual number, and source, are now ready to use in marketing content. Unlimited data tags and attributes are also tracked, including landing page URLs. In this way, marketers can track calls from Google Adwords, Facebook Ads, and other marketing content. Retreaver makes it easier than ever to track inbound calls and accurately attribute call-based conversions to each individual marketing source right through to your HubSpot contacts.

Capture Unlimited Caller Data

There is no end in sight to the variety and amount of caller data that marketers can capture with each individual call tracked with the Retreaver Integration for HubSpot. With the new Retreaver Calls Form (or map to an existing form) map a wealth of information in a variety of ways. Each new caller is added as a new contact, their data subsequently collected and analyzed. Data such as last call date, call start time, last visited URL, email, phone number, and caller number will be collected. Giving data driven marketers the ability to better understand the path to purchase for each individual caller.

Shorten the Path to Purchase

Lead forms work in some industries, but phone calls are increasingly valuable to both consumers and businesses alike. With HubSpot and Retreaver integration, users can give consumers the option to skip filling out a lead form and make a direct connection with technology such as click-to-call features. HubSpot allows users to setup personalized interactions for each user, triggering the perfect follow-up step automatically to help lead rates skyrocket. The Retreaver integration provides phone-based interactions which are now part of this same system and easily tracked within HubSpot. Allowing marketers to shorten the path to purchase for each and every consumer interacting with marketing content.

Manage Multiple Portals at Once

When the Retreaver integration for HubSpot is set up, the accounts work together and collect data on phone calls. Whether you have one or multiple portals, you will be able to manage all of them seamlessly through one interface. As a result, users can manage multiple companies, from direct clients and brands to sub-divisions.

HubSpot and Retreaver are a natural combination in the digital age. Phone calls have long been a blind spot for many companies. Now that information can be seamlessly and instantaneously routed to agents to close the gap between digital marketing content and phone-based conversions. Agents can react in real-time, workflow will improve, and actions can be automated to trigger instantly.

Learn more at: try.retreaver.com/solutions/hubspot and take advantage of our special launch package until April 15, 2018: try.retreaver.com/solutions/hubspot/launchpackage 

Is Customer Experience the Ultimate Brand Differentiator?

January 26, 2018 | Marija Sekularac

Customer Experience seems to be the latest marketing buzzword that supposedly makes or breaks a modern brand. But is customer experience as big of a differentiator as people say? Or is it just one more passing trend in a series of marketing fads? Let’s examine it in more detail.

What is Customer Experience?

Customer experience is often confused with customer

service, which focuses on solving customer needs and providing assistance—usually through phone, digital, or on-site support channels. Customer service is definitely a significant part of the customer experience, but it’s not the whole story.

Any interaction the customer encounters or experiences over the course of their relationship with your brand falls under customer experience. This includes everything from their experience with the product they buy to the marketing that lead them to you and everything in between.

Most brands struggle with customer experience simply because the scope is so vast. It’s difficult to keep an individuals experience personalized and consistent over so many channels and touchpoints. One customer might be turned off by something as simple as being put on hold for too long. Another might be overjoyed at how easy it is to shop in your digital store.

Brands must rise to the challenge and aim for consistent omni-channel customer experiences. Not just because it’s good for your customer (and it is), but because it’s going to be the differentiating factor in choosing your brand.

How big of a difference does customer experience make?

Multiple studies and surveys agree that customer experience is going to be the primary factor in a customer’s decision-making process, even more than price and product. This shift may happen as soon as 2020, according to a study conducted by Walker.

Businesses that provide better customer experience are more likely to be selected over their competitors, and they’re more likely to earn more per customer. The same Walker study found that 62% of buyers would pay more for improved customer experience, and it stands to reason that they would be more loyal as well.

Many businesses already see the change coming and are taking action. According to Forrester, 72% of the businesses they surveyed say that improving customer experience is their top priority. So how can you improve your own brand’s customer experience? Start with the most mission-critical area: customer service.

How do I improve my brand’s customer experience?

You could theoretically improve any part of your business and have it affect customer experience; but if you want the most bang for your buck, you should prioritize customer service and support. 60% of consumers have higher expectations for customer service now than they did a year ago, and yet 42% of customer service agents still struggle with resolving customer issues thanks to disconnected systems, archaic user interfaces, and multiple applications. Poorly-implemented contact center infrastructure ruins the brand experience and lowers employee morale.

Using call tracking improves contact center success

  • Capture caller intent and deliver it to the agents before they answer the call
  • Gather and use caller data to build more complete profiles for more personalized experiences
  • Use call outcomes to drive automatic follow-ups and re-marketing efforts
  • Route callers intelligently to minimize the time they spend on hold

Retreaver’s call tracking software layers on top of your existing agent tools to enable you to immediately improve your contact center’s success. Visit try.retreaver.com to discover even more benefits!

The Customer Data You Track on Your Website is Trackable on Phone Calls Too

January 16, 2018 | Marija Sekularac

Metrics are an important facet of any marketing and ad campaign. With data metrics in hand you see the actions customers take when they visit your website. See which links they click, and even go back through the customer journey to see which ad campaigns drew them to your website in the first place. For all of these different data points you now integrate the same tracking information into your analytics for the phone calls your business receives. Not only will you enjoy greater insight on how your marketing efforts drive phone calls, but you’ll have improved cross-channel visibility that finally bridges the gap between offline and online marketing.

The Phone is Easier, Depending on Your Industry

For many businesses, it is simply easier for customers to pick up the phone and call for service rather than clicking through an endless stream of pages on your website. When a family is locked out of their car at the mall, they don’t have time to browse a website and fill out lead forms. They want to do a quick Google search, find relevant locksmiths nearby, and call for service. Tracking phone calls used to be difficult for businesses, but that difficulty is no longer an issue.

Discover the Most Effective Sources, Channels, and Verticals

Phone call tracking is far more diverse than most marketers might realize. Using unique business numbers for various ad campaigns or even pages on your site, you can see how your various marketing sources, channels, and verticals are performing. For example, varying final extensions (the last four numbers) can be altered and assigned to different marketing campaigns. This will help you see which ones are generating the most outreach on the phone.

For example, different numbers can be used for direct mailers, social media ads, email marketing, and your homepage. When customers call those various numbers, they’re directed to the same place: your sales team. However, since they used different numbers you’ll be able to see which verticals and sources generated what type of business.

Go Next Level with Multi-Channel Insight

As you zoom out your view from the micro to the macro, phone call analytics tie together your broader marketing strategy with multi-channel insight. Understanding the customer journey from start to finish, online to offline, is key to improving your marketing as a whole. Without phone call tracking, you lose sight of your customer’s journey from time to time. How is that possible?

Well, some customers might initiate a search online and find one of your search ads. Clicking that link, they’re directed to your site and click through the pages doing some research. If they put off the purchasing decision for a few days though, you lose them in the mish-mash. That same customer could be reminded of your brand through social media days later and find your phone number through a Facebook page. When that customer calls from that posted number, their journey to contact has traversed a variety of channels.

Phone call tracking allows you to stay on top of their travels by gaining insight to each individual data point so you know what brought each customer in. Down the road you’ll be able to use that information to better harmonize all of your marketing efforts.

Review, Optimize, Repeat

Finally, use phone call recording to analyze the speed and quality of the service or support your customers receive when they call in. You’ll be able to look through those analytics to figure out what’s working and what isn’t. You can then put that information into action by refining each marketing channel for improved performance in the future.

Phone calls provide an essential link between online and offline actions of your consumer. Integrate phone call analytics into your marketing data and you’ll be able to build a bridge from the online world to the offline world. Get started today

 

Why a Seamless Transition from Offline to Online Marketing Is Important

January 3, 2018 | Marija Sekularac

There is an unfortunate lack of connectivity in many companies between their offline and online marketing efforts. Some marketers, either by lack of budget or options to connect, fail to link their offline and online marketing efforts together. In some cases marketers treat the two as separate tactics, while worst-case scenarios see other marketers using only one or the other. The reality is that consumers are relying on both when connecting with brands. In fact, according to Science Daily, more than 80% of online ads have an effect on offline sales. As such, it’s important to provide your consumers with a seamless transition between the two worlds.

Online Marketing Generates Offline Conversions

As the Science Daily data suggests, consumers interacting with online ads are contributing immensely to offline conversions. It is important to realize that offline conversions still afford consumers the chance to inspect and examine merchandise before making a purchase. This doesn’t discount the role of online marketing though.

Mobile devices account for more than half of online searches, and nearly 53% of online shoppers prefer to use smartphones when searching for products/services. Beyond that, 69% of consumers still trust local publications and 54% are more likely to purchase products advertised by traditional means. When online marketing is connected seamlessly to offline marketing, it leads to increased conversions offline.

Offline Conversions Shape Online Marketing

When consumers cross the divide from online to offline and convert, they bring with a treasure trove of data. If your offline and online marketing efforts are seamlessly connected, you get first-party data that is invaluable in shaping your marketing efforts online following offline conversions. You’ll gain insight into purchase history, demographic information, call history, and even the channel, campaign or source. If your marketing efforts are disjointed, you’ll miss out entirely on this information (at worst) or have to rely on third-party data to shape your marketing (at best).

Delivers Consistency to Consumers

When you achieve a seamless transition across offline and online marketing channels, you present your brand and messaging to consumers with consistency. Ideally, all of your marketing messaging and brand presentation should look and feel the same, from billboards, direct mailers, and radio ads to social media marketing, search ads, and mobile app engagement. When the consumer picks up the phone to call your company, they should be able to receive the same messaging from the sales or customer service rep.  With a consistent message across these platforms, you’ll not only enjoy greater success in marketing as a whole, but you’ll encourage cross-platform participation among consumers because it is easier to do.

How Can You Achieve Seamless Transitions?

There are lots of ways to offer consumers a seamless transition from offline to online and vice versa. Determine what is and isn’t working in your current marketing arsenal by testing which channels, campaigns or sources are driving traffic to you.

When phone calls are a big part of your business, start using trackable numbers. Suppose a consumer is inspired to call your business based upon an online ad, but that number isn’t tracked, then they’re likely to get the runaround in trying to find the deal they saw. Worse, they’ll feel like their time isn’t valued by your brand. With the simple inclusion of trackable phone numbers though, the transition becomes seamless as the caller is directed right to the department handling that promotion.

Curious to learn more about creating a seamless transition from offline to online for your customers?  Get in touch today.