Static vs Dynamic Call Tracking Numbers: What’s the Difference?

April 19, 2018 | Jason Kay

Call tracking allows marketers to track calls from a dedicated number through to the outcome of each call. It’s a great tool for tracking the source of calls. One number in a newspaper ad, another on a social media advertisement, another elsewhere. Each of these static phone numbers provides simple insight to the source of calls.  When the source of a call is digital, call tracking software allows marketers to utilize dynamic phone numbers to take their analytics and segmentation to an entirely new level.

What are Dynamic Phone Numbers?

A dynamic phone number is displayed on a website or landing page and changes depending on the data associated with the caller’s context and journey. For instance, if a user finds your landing page via organic search, they see Phone Number A; if they click through an ad to the same landing page, they see phone number B. The process of substituting numbers automatically on web pages is called Dynamic Number Insertion (DNI).

Why call tracking with Dynamic Phone Numbers Is Better Than Static Numbers

The reasons why marketers choose to apply dynamic phone numbers over regular static ones:

Attribution and Tracking

Ads and emails deliver great conversion data when prospects click through and are taken to a landing page, but you lose that visibility when they call a static phone number listed on that page.

Dynamic phone numbers enable the same website or landing page to be used for different ads without sacrificing the metrics you get with a campaign-specific phone number. This is perfect for campaigns that need to be tracked separately and have the same messaging.

Localization

Local numbers help businesses with a local presence be more attractive to certain customers. It is why many businesses list multiple local numbers on their contact page.  When the number of locations get’s large (5 or more) it becomes harder for visitors to know which number they should call.

Dynamic phone numbers automatically present phone numbers aligned to a prospect’s context. That means if local numbers are what you need, present just the local number aligned to the user’s geographical area. It’s more efficient and scalable than juggling dozens of phone numbers and landing pages.

Number Recycling

One other little-known benefit of dynamic phone numbers is how it helps you to manage and recycle unused phone numbers. Marketers using call tracking software to generate campaign-specific phone numbers tend to get carried away and create more than they need—or create a large volume of numbers, use them once, and forget about them.

The better call tracking platforms allow marketers to pool and recycle available numbers and reintroduce them into new campaigns. It saves you from buying new numbers and keeps your inventory of phone numbers more manageable.

Ready to explore dynamic phone numbers in more detail? Contact us to discuss how to maximize your call tracking software.

Why Call Tracking is an Important Tool for Agencies

April 13, 2018 | Jason Kay

You might get confused at first at how call tracking relates to marketing and advertising agencies. After all, agencies exist outside the client company and have nothing at all to do with their operations. They aren’t involved in what happens on the contact center floor. Why would you care what kind of software the client uses to manage their operations?

Call tracking is one of the most important tools an agency has at their disposal. It’s a marketing tool for agencies to track campaign success, obtain customer insights and drive strategic and tactical change.

Here’s a closer look at how call tracking accomplishes all this:

Track advertising campaign success

Phone calls are traditionally an offline channel, and as such, are historically a blind spot when it comes to metrics. Fast forward, and modern agencies are using call tracking to remove that blind spot. At a basic level, call tracking generates a series of unique phone numbers, each associated with the data you need – campaigns, demographics, and even neighborhoods (if you’re doing a direct mail campaign for example). 

These unique numbers make it easy for call centers to identify the marketing efforts resulting in calls, and more importantly, sales.

That ability to measure the impact of ads on conversions and sales means no more underestimating campaign success!

Collect customer insights

Curious what a customer thinks? Then ask them a few questions if you already have them on the phone.

The best call tracking solutions integrate with Customer Relationship Management (CRM) platforms (i.e. HubSpot) so contact center agents immediately see the customer’s marketing history (how and when they’ve encountered the brand in the past), while being able to update the CRM with information. Knowing more about the customer makes it possible to create more targeted and more valuable experiences for your client.

Drive strategic and tactical change

With call tracking data completing the attribution picture, you are now armed with information to answer hard questions: Should you and the client shift focus to a different demographic? Do you need to change the voice or wording of the ad? Is the value being clearly presented to callers?

All these answers affect the next version of whatever marketing assets you’re using and can even change overall strategic direction. It allows you, the agency, to stay agile and adjust client marketing strategies with each new insight.

For more information on how call tracking assists marketing and advertising agencies, visit https://try.retreaver.com/

How to Gain Consumer Insight

April 5, 2018 | Jason Kay

Successful businesses prosper when they know what the customer wants. That’s why organizations spend so much time and money gathering data and asking questions. They want to ensure that they are providing the right value to the right customers.

But market research alone isn’t enough; companies also have to collect and act upon consumer insights to be sure they’re on the right path.

The difference between research and insight

Traditional market research involves gathering facts, figures and statistics. Researchers then attempt to discover trends and look for generalities among the data. This is extremely valuable for business attempting to penetrate new markets.

Consumer insights have a tighter and more intimate scope. Instead of looking for the overall picture, it looks at the rationale behind a situation or action (not just a purchase) and attempts to build a narrative out of the data.

Consumer insights allow companies to create more personalized marketing campaigns and more tailored brand experiences. You don’t just know which of your products sell; you know why they want it. You don’t just know that you have a defect in your product; you know why that defect matters to customers in the first place.

What makes a consumer insight valuable?

By understanding the primary motivation behind a customer’s actions, organizers have a much higher chance of responding in the correct manner.

Nike is a brand that did consumer insights right. Its “Find your greatness” campaign for the 2012 London Olympics sprouted from the insight that most of Nike’s consumers were everyday athletes who wanted to push beyond their own individual limits.

Coca-Cola (specifically New Coke) is a brand that got consumer insights wrong. Market research and product studies had shown that people like Pepsi better in blind taste tests. This data convinced Coke that they had to change up their flavor to be more like—or better than—Pepsi.

Unfortunately, they hadn’t asked the customers what they thought. People hated New Coke. They didn’t want Coca-Cola to change, and sales of New Coke tanked.

Think about how else consumer insights can help your business. It can help you improve your customer service, open opportunities for new products and improve existing ones.

How to gain consumer insight

As mentioned before, consumer insight is similar to market research in that they both require facts and metrics, but insight can only be gained through deeper questions and thorough comparative analysis of the data.

Observing customers’ buying habits is one sure-fire way of developing customer insight. This can easily be done if you have the right tools to capture and measure buyer activity, such as website cookies, tracking URLs and web submission forms. You can easily use these to assemble a consumer insight picture of buyer intent and motivation.

All this collected electronic data is great, but there’s no better source of insight than the buyer himself. Contact centers are in a unique position of being able to talk directly to the customer and ask them the right questions. When you combine this with call tracking software like Retreaver, which helps agents identify the caller, the reason for their call, and what led them to reach out, and you are well on your way to picking up valuable consumer insights about your brand and product.

Contact us today to find out how your call centers can help you gain key consumer insights.

How To Track Calls As Goals In Google Analytics

March 22, 2018 | Jason Kay

Overview

Why Track Calls as Google Analytics Goals

To gain insight into the marketing that is converting best, it’s important to fully track the journey of a visitor from Ad to click to call to converted outcome.

How It Works

  • Visitor goes to your ad and clicks through to landing page
  • They hit a landing page with tracking template that includes data such as keyword & gclid and where they are presented with a dynamic tracking number
  • When they call the number
    • An event can be tracked that the call initiated
    • An event can be tracked that the call connected
    • An event can be tracked that the call converted (and optionally that did not)
  • In Google Analytics each event may be aligned to Goals
  • Completed Goals are configured to trigger conversions in Adwords

You now have insight into which Ads (and keywords) converted best.

Getting Set Up

Configure Retreaver

Create a campaign

Any campaign will work. Ensure conversion tracking is in place if you have call conversion criteria.

Add Parameter Mappers for Adwords’ Google Click ID and Keyword

You will need to add a gclid and keyword parameter mapper in Retreaver. Ensure your adwords also includes a parameter for glcid and keyword in your tracking template.

Typically the value-track parameters to add to your tracking template are: ?utm_source=adwords&glcid={gclid}&keyword={keyword}

To enable auto-tagging of parameters to urls in adwords see:  Tag Your AdWords Final URLs

Add Tracking URLs to the campaign to track Events back to Google Analytics

Set up Tracking URLs for call-based events you want to track in Google.  For example:

With Retreaver it’s possible to send multiple events for a single call to Google Analytics using Tracking URLs. For example:

Using the Tracking Url: Start: When a call Comes in
https://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXXXX-X&cid=YYYY&t=event
&ec=Call&ea=Call+Started&el=Call+Started

Using the Tracking Url: Answered: When a handler answers call
https://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXXXX-X&cid=YYYY&t=event
&ec=Call&ea=Call+Answered&el=Call+Answered

Using the Tracking Url: Conversion: If call converted

https://www.google-analytics.com/collect?v=1&tid=UA-XXXXXXXXX-X&cid=YYYY&t=event
&ec=Call&ea=Call+Converted&el=Call+Converted&e=##

For each Tracking URL, assign parameters as follows (for all parameters available click here)

  • v = The Protocol version. The value should be ‘1’.
  • tid = The tracking ID / web property ID.
  • cid = Client ID. Anonymously identifies an instance. [call_uuid] token is an option here.
  • t = Type. Use ‘event’
  • ec = Event Category. We suggest using “Call” or “Calls”.
  • ea = Event Action. We suggest using an action aligned to the call status. I.e. Call+Started. Note the spaces must be escaped with a + or %20
  • el = Optional. Event Label. For use in Reporting
  • ev = Optional. Event Value.  Must be an integer (Google limitation). This will track the value of the conversion from call to Google Analytics.

Optionally include:

  • gclid = Google Click ID. Needs to be passed to your landing page via the adwords tracking template. This is needed to match the ad conversion back to the ad.
  • cs = Source. This should align to your [source_id] or [affiliate_id]

Ultimately, use any event category, action and label you like. For simplicity we’ve kept the category as “Call” and the action and label the same as eachother.

For Events relating to conversions. The Tracking URL needs to also &gclid=[gclid] added to the end. This will be used to map conversions in Google Analytics to Adwords.

Test Fire Each Tracking URL

Either place a call through the campaign that will trigger each event. Or use the “Test Fire” button in Retreaver to send a call to Google Analytics. This will help you check that the events are being registered correctly.

Configure Google Analytics

Confirm Events Are In Google Analytics

Navigate to Behaviour > Events > Top Events in your Google Analytics.  You should see the Event Category listed in the table. Add a Secondary Dimension for Event Action. This will show you the different types of events sent to Google Analytics from Retreaver.

Create Goals

Click on Admin then navigate to Goals under the View column:

Next you will be asked to set up your first goal, or if you need to, click “New Goal”.

1. Select the Custom option for Goal Setup. Then Continue.

2. Next. Give your goal a name and select Event as the Type. Then Continue.

3. Set the Category, Action and Label to match what you used in your Tracking URL, remembering to replace any escaped characters with their actual spaces or values. For example, “Call+Answered” in the Tracking URL becomes “Call Answered” in the goal details. Then click Save.

Your goals are now ready to go.  Complete a few test calls to confirm you see the conversion information come through in the Goal view (Conversions > Goals > Overview).

For additional information check out the following links from Google

 

What’s in a name? Multichannel vs Omnichannel Marketing

March 13, 2018 | Jason Kay

Marketing is an industry full of buzzwords, and at first glance the terms multichannel and omnichannel marketing seem to be describing the same thing. Both involve reaching out to customers in a variety of ways, and both involve keeping those touchpoints consistently awesome. While there are similarities there are also significant differences. Marketers need to know what those differences are so that they decide which goal to shoot for.

So what is the difference between multichannel and omnichannel marketing?

Multichannel marketing involves communicating with customers across multiple platforms and channels. It increases brand presence and gives customers the ability to choose their own favored method of interaction and engagement. Which is good, because 98% of Americans switch between devices multiple times in a day. A consistent multichannel experience makes it easier for customers to reach out to the brand when they’re ready to buy.

Omnichannel marketing is multichannel marketing evolved into its purest and most ideal form: a consistent and cohesive customer experience across all channels and types of engagement. It covers every possible interaction with the customer across all channels, from pre-sales to post-sales and everything in between. Every single touch point with the customer has to be seamless and generate warm and fuzzy feelings of satisfaction.

Is omnichannel marketing worth it?

If omnichannel marketing sounds like it’s a lot of work, that’s because it is. Maintaining that level of consistency across multiple channels, platforms and teams is extremely difficult. 61% of customers can’t easily switch from one channel to another when dealing with customer service. Most companies simply don’t have the infrastructure or process required to make omnichannel work.

But the payoffs are enormous when it does work. Businesses that successfully adopt omnichannel marketing strategies achieve 91% greater year-over-year retention rates over those that don’t.

So how can you get your business to that level?

One step at a time.

Take your first step towards omnichannel marketing

We recommend focusing on one area first, then move on to others once you’ve established a standard of quality. This “pioneering area” so to speak has to have the greatest impact for the investment. For most businesses this usually means customer service.

Customer service is the thorniest part of the omnichannel marketing experience because it has the most impact on a customer’s happiness, and yet is the most difficult to get consistent. Disconnected systems and uncoordinated databases break up the flow of a support call and force customers to repeat the same information—especially if calls transfer from one agent to another.

A proper call management and tracking system helps solve these problems by:

  • Coordinating omnichannel information between marketing, sales and customer support
  • Alerting call center agents as to the nature of the call prior to actually starting the conversation
  • Scalable personalization of the call experience
  • Tracking call metrics for better marketing insights

Retreaver’s call tracking platform layers onto existing phone systems to do just this. Get started on your omnichannel marketing strategy by improving your contact center performance and provide valuable metrics to marketing, sales and customer success. Visit try.retreaver.com to learn more!

Revenue Attribution: Tying Marketing ROI to Business Results

March 5, 2018 | Jason Kay

Revenue attribution is a modern luxury most marketers ignore. Before attribution, marketers didn’t have any way to reliably tie their efforts to business revenue. This was much due to the nature of the medium. What do I mean? Consider it impossible to accurately credit the impact of a billboard or TV ad on sales unless there’s a drastic spike.

That was then. Today’s marketers can accurately tie marketing ROI to business results. You now have the data to home in on which campaigns, channels and keywords are bringing in the most conversions. It means revenue attribution is necessary to show marketing’s value to the rest of the organization. Sadly, many marketers still have no idea what revenue attribution is nor what it can do for them.

What is Revenue attribution?

Revenue attribution is the process of crediting a conversion or sale to a specific channel or marketing action. The most basic example of this is a promotional email that directly led to a web purchase. The attribution is pretty clear: the customer received the email, clicked on the link, and purchased the item. Therefore, the revenue for this sale—and other sales like it—credit is given to this specific email campaign.

Revenue attribution is key to accurately measuring and reporting campaign performance. It gives CMOs hard numbers with which they can prove marketing ROI.

Different revenue attribution models

Marketers have many marketing channels active at the same time and customers will encounter at least two of them over the course of their purchase. So how do you measure which one gets credit for the sale?

There are different attribution models in place, each with their own advantages and disadvantages.

First-touch revenue attribution. This model gives credit to the first touch point a customer encounters. It assumes that the first touch point is what makes the customer aware of your brand and is what starts them down the path to the sale. The problem with this method, it overemphasizes how important the awareness stage of the funnel is. It’s also susceptible to errors, since the true “first-touch” could have been offline.

Last-touch revenue attribution. The last-touch model credits the sale to the last recorded touch point. It’s the simplest revenue attribution model to measure by far, and is what many attribution tools default to. The problem with this method, if a customer encounters your booth at a tradeshow and then goes to your website to do the purchase, it’s the website that gets the credit for the sale. Even though the tradeshow had the most influence.

Multi-touch revenue attribution. 

This revenue attribution model keeps track of every touch point the customer encounters over the course of the buying cycle and gives credit to each. The amount of credit for each touch point varies based on whatever variant of multi-touch attribution you’re using, and it’s still potentially more accurate than the other two methods because you have a better idea of which marketing assets are influencing the overall buying decision.

The missing link in revenue attribution

Most of the methods listed above require some sort of online or digital component in order to capture the required data: website tracking, an online form, or a specific landing page. Offline touch points like print ads, tradeshows, or even word of mouth are overlooked. So how can brands find out which of these offline touch points contributed to the sale?

A proper inbound call tracking solution will do all this and more.

Modern call tracking solutions like Retreaver generate unique phone numbers that you assign to both digital and offline campaigns, and tie them into your marketing automation system. You get an accurate picture of actual campaign performance, and your agent doesn’t have to risk wasting your customer’s time asking intrusive questions.

Visit try.retreaver.com to learn more about how call tracking contributes to your marketing ROI.

Connect Instapage with Retreaver for Instant Call Results

February 16, 2018 | Jason Kay

Landing pages serve a valuable purpose within a company’s marketing strategy. These humble, single-page locations on the Internet greet any person who shows an interest in your company’s offerings.

Just one landing page isn’t enough, though. Studies have found that companies with more than 40 landing pages get 12 times more leads than those with 5 landing pages or less. Essentially, you need to create at least one unique landing page per offer.

Instapage is a powerful solution for creating multiple landing pages at scale. With it, you can easily create landing pages based off of design templates and incorporate them into your marketing campaigns.

While Instapage is fantastic at tracking which ads and emails convert via clicks and views, there is still a blind spot when it comes to phone conversations. For example, when a user visits the landing page and calls the company directly instead of clicking on the provided links or filling out the form. How would you know which emails or ads are working and which don’t?

That’s where the Retreaver integration for Instapage comes in. With it, you’ll be able to get more data on promotion-related phone calls than ever before, no matter how many different landing pages and brands you run.

Here are just a few areas where Retreaver brings value:

More Accurate A/B Testing

A/B testing is one of the best tools a marketer has for increasing landing page conversions. In fact, using correct targeting and testing methods can increase conversion rates by up to 300 percent.

But that’s assuming all of your conversions are based on trackable clicks and visits. Phone conversions are either ignored, overlooked, or invalid because it’s impossible to tell which landing page triggered the call.

Not with Retreaver.

Retreaver attributes page variants with each call. This capability makes your testing results more accurate and thus makes future design decisions more reliable.

Increase Customer Intelligence

Don’t waste the customer’s time asking for information you should already know. Retreaver’s Whisper functionality prompts you with who the customer is and why they’re calling, using a voice overlay that only your agent can hear. You can create a personalized call experience in minutes.

After the call, use the data to establish which messaging better connects triggers more responses. Learn more about which customers are responding to your ads and emails and why they’re interested in your offers.

Manage Multiple Client Accounts

Agencies often track conversions across multiple landing pages. The more campaigns the agency is managing, the more time-consuming and confusing it is.

Instapage gives you the tools to more easily address this challenge, but what happens if the agency is also fielding the inbound calls that these campaigns generate?

Retreaver makes this process more manageable by having one account with the ability to manage multiple companies. Keep all campaigns compartmentalized and distinct, so that there is no risk of your team crossing wires.

Connect with Retreaver today and discover a smoother way to manage your landing page leads!

How to find a HubSpot Owner ID

February 14, 2018 | Jason Kay

A HubSpot Engagement

A HubSpot Engagement

Retreaver can create Engagements in HubSpot each time a call is received, which have information about the call including recording, duration, etc. These engagements are associated with a HubSpot Owner or salesperson.

This allows you to treat callers who are already in your HubSpot account specially, for instance, routing known callers directly to their HubSpot Owner or salesperson.

Finding a HubSpot Owner ID

Finding your HubSpot Owner ID

Finding your HubSpot Owner ID

To find your HubSpot Owner IDs, click Settings in the main menu in HubSpot, then Properties from the menu on the left. Then enter “HubSpot owner” in the search bar under Contact properties. Click view next to “HubSpot owner”.

At the bottom of the next page, your HubSpot Owner IDs are listed in the “Dropdown options” table in the “Internal Value” column.

Set your Call Endpoint in Retreaver to have the same ID and we’ll automatically create a HubSpot engagement for each call to that Call Endpoint.

You can set a default HubSpot Owner to be used when an unknown caller calls in and is routed to a Call Endpoint that isn’t associated with any specific salesperson, like your call center’s main line. We suggest setting up a “Retreaver” or “Bot” user in HubSpot, and setting the default Owner ID on your Retreaver Integration.

HubSpot tips that blend online/offline marketing efforts

February 7, 2018 | Jason Kay

Any dedicated HubSpot user will tell you that it’s a great tool for managing all sorts of marketing and sales related tasks, from inbound marketing to social media to SEO — all tied together with a powerful CRM. And with over 31,000 users in over 90 countries, it’s pretty safe to say that what HubSpot does, it does well.

There are, however, certain things it doesn’t do. And most of these limitations have to do with HubSpot’s challenges in tracking offline activities. After all, how can one expect a digital marketing solution to track how many people see a TV ad? How can HubSpot tell if the same Bob calling your help desk is the same Bob you emailed a week ago? It’s simply not possible.

Right?

Wrong.

HubSpot integrates with best-in-class service providers with solutions that can track and measure what out-of-the-box HubSpot cannot. Here are three offline examples where Hubspot partners shine:

Event attendance and interactions

Hosting a live event is a great way to engage new prospects and connect with existing customers, but coordinating event leads with HubSpot is a major time sink. It’s difficult to research names pre-event, as most of the time you’re picking names from one list and searching them in HubSpot to see if they show up. Updating the list with new names is only marginally faster, as they have to be manually imported into the HubSpot CRM.

This is precisely why the Eventbrite-HubSpot integration is so valuable. With it, marketers can sync Eventbrite registrations with existing HubSpot contacts and, if necessary, automatically create new contacts on the fly. You’ll be able to see how these contacts engaged with you before and after the event.

This automated contact management process makes it easier to track your event’s success. How many conversions did the event generate? What’s the ROI for this single event, and how does it compare to the overall ROI of your marketing program?

The integration gives you access to all this information and more.

Direct mail and traditional advertisements

While HubSpot is unmatched at tracking the performance of digital content assets, print and offline assets are a whole different story. After all, how can HubSpot reasonably measure how many people read your direct mail or how many drivers read your billboard?

Savvy marketers will accomplish this through judicious use of tracking URLs and landing pages. You can have either multiple tracking URLs that take you to a single common landing page. Or you can generate multiple landing pages, each unique to the direct mail asset you sent out. HubSpot accounts for both scenarios and gives you insight into which asset performs the best.

Inbound phone calls

Despite the breadth of features HubSpot offers, inbound phone calls have been a consistent blind spot when assessing marketing performance. Yes, contact agents can gather information and put it in the HubSpot CRM. However, doing so manually prolongs call time and the unnecessary questions turn off prospects. As a result, agents aren’t always able to collect enough information about who calls a hotline and why.  

That’s what Retreaver’s Integration for HubSpot is built to solve. Retreaver gives HubSpot users the ability to generate unique telephone numbers and tie them to HubSpot campaigns. The unique phone numbers can also be used on ads, and even individual keywords. Marketers can determine which sources are driving conversions and helps you prioritize where you should be spending your marketing dollars.

Customers benefit from the service as well. The integration synchronizes your calls with HubSpot so that you can instantly know who you are talking to and can easily update new data on the fly. Your sales team doesn’t miss a beat, purchase paths are shortened, and marketing gets the info it needs.

Learn more about how Retreaver makes caller insight happen by clicking here!

Introducing the New Retreaver Integration for HubSpot! What It Means for Your Business

February 1, 2018 | Jason Kay

Retreaver has recently announced an exciting new integration for HubSpot, a leading CRM platform used by 37,000 customers in 90 countries around the world for one sole purpose: learn more about their customer journey. With the rising importance of phone calls (contrary to belief – see article), businesses need a reliable call tracking and data collection service. The new Retreaver Integration for HubSpot is an exciting evolution for this realm. So what does it deliver for the customers and users on HubSpot?

Track Calls Regardless of Source

Setting up fresh campaigns with Retreaver Integration for HubSpot is easy. It enables marketers to track all calls to a specific number regardless of the original source. New campaigns are configured and named within the platform. The phone number of the agent that should answer each call is added and tracking numbers are assigned. That individual number, and source, are now ready to use in marketing content. Unlimited data tags and attributes are also tracked, including landing page URLs. In this way, marketers can track calls from Google Adwords, Facebook Ads, and other marketing content. Retreaver makes it easier than ever to track inbound calls and accurately attribute call-based conversions to each individual marketing source right through to your HubSpot contacts.

Capture Unlimited Caller Data

There is no end in sight to the variety and amount of caller data that marketers can capture with each individual call tracked with the Retreaver Integration for HubSpot. With the new Retreaver Calls Form (or map to an existing form) map a wealth of information in a variety of ways. Each new caller is added as a new contact, their data subsequently collected and analyzed. Data such as last call date, call start time, last visited URL, email, phone number, and caller number will be collected. Giving data driven marketers the ability to better understand the path to purchase for each individual caller.

Shorten the Path to Purchase

Lead forms work in some industries, but phone calls are increasingly valuable to both consumers and businesses alike. With HubSpot and Retreaver integration, users can give consumers the option to skip filling out a lead form and make a direct connection with technology such as click-to-call features. HubSpot allows users to setup personalized interactions for each user, triggering the perfect follow-up step automatically to help lead rates skyrocket. The Retreaver integration provides phone-based interactions which are now part of this same system and easily tracked within HubSpot. Allowing marketers to shorten the path to purchase for each and every consumer interacting with marketing content.

Manage Multiple Portals at Once

When the Retreaver integration for HubSpot is set up, the accounts work together and collect data on phone calls. Whether you have one or multiple portals, you will be able to manage all of them seamlessly through one interface. As a result, users can manage multiple companies, from direct clients and brands to sub-divisions.

HubSpot and Retreaver are a natural combination in the digital age. Phone calls have long been a blind spot for many companies. Now that information can be seamlessly and instantaneously routed to agents to close the gap between digital marketing content and phone-based conversions. Agents can react in real-time, workflow will improve, and actions can be automated to trigger instantly.

Learn more at: try.retreaver.com/solutions/hubspot and take advantage of our special launch package until April 15, 2018: try.retreaver.com/solutions/hubspot/launchpackage