Landing pages serve a valuable purpose within a company’s marketing strategy. These humble, single-page locations on the Internet greet any person who shows an interest in your company’s offerings.
Just one landing page isn’t enough, though. Studies have found that companies with more than 40 landing pages get 12 times more leads than those with 5 landing pages or less. Essentially, you need to create at least one unique landing page per offer.
Instapage is a powerful solution for creating multiple landing pages at scale. With it, you can easily create landing pages based off of design templates and incorporate them into your marketing campaigns.
While Instapage is fantastic at tracking which ads and emails convert via clicks and views, there is still a blind spot when it comes to phone conversations. For example, when a user visits the landing page and calls the company directly instead of clicking on the provided links or filling out the form. How would you know which emails or ads are working and which don’t?
That’s where the Retreaver integration for Instapage comes in. With it, you’ll be able to get more data on promotion-related phone calls than ever before, no matter how many different landing pages and brands you run.
Here are just a few areas where Retreaver brings value:
More Accurate A/B Testing
A/B testing is one of the best tools a marketer has for increasing landing page conversions. In fact, using correct targeting and testing methods can increase conversion rates by up to 300 percent.
But that’s assuming all of your conversions are based on trackable clicks and visits. Phone conversions are either ignored, overlooked, or invalid because it’s impossible to tell which landing page triggered the call.
Not with Retreaver.
Retreaver attributes page variants with each call. This capability makes your testing results more accurate and thus makes future design decisions more reliable.
Increase Customer Intelligence
Don’t waste the customer’s time asking for information you should already know. Retreaver’s Whisper functionality prompts you with who the customer is and why they’re calling, using a voice overlay that only your agent can hear. You can create a personalized call experience in minutes.
After the call, use the data to establish which messaging better connects triggers more responses. Learn more about which customers are responding to your ads and emails and why they’re interested in your offers.
Manage Multiple Client Accounts
Agencies often track conversions across multiple landing pages. The more campaigns the agency is managing, the more time-consuming and confusing it is.
Instapage gives you the tools to more easily address this challenge, but what happens if the agency is also fielding the inbound calls that these campaigns generate?
Retreaver makes this process more manageable by having one account with the ability to manage multiple companies. Keep all campaigns compartmentalized and distinct, so that there is no risk of your team crossing wires.
Connect with Retreaver today and discover a smoother way to manage your landing page leads!