It was just over a year ago that Retreaver launched its rebrand from affiliate and call-tracking centric platform CallPixels. Today we are taking the next step toward our vision of building a customer success driven content management system. Over the next ten months we will develop our product suite faster than ever in order to deliver a solution that’s just right for every segment of our user base. Retreaver’s brand new product edition, Retreaver Perform, is our first step in this mission.
Affiliates, say Hello to Retreaver Perform
Today, Retreaver is segmenting its affiliate marketing product as Retreaver Perform.
For user familiar with the previous terminology, moving to Retreaver Perform will come naturally. “Affiliates” have become “Publishers”, “Targets” have become “Call Buyers”, and “Target Groups” are now “Buyer Groups”.
Retreaver has always excelled at call attribution, however, in order to deliver on our promise of “Personalization, Relevance, & Context at Scale”, we felt the need to address our performance marketing users directly. The affiliate business is unique, complicated, and full of opportunity. That’s why Retreaver Perform addresses this industry singularly, with upcoming features created with the performance marketing space in mind.
The Retreaver Perform product product is being organized by “Contact Sources”, “Contact Handlers”, and “Contact Points”. We’ll be updating our support materials over the coming days to reflect the changes. The new terminology is all a part of our goal to be a turn key solution for anyone on the receiving end of a phone call. We hope our affiliate and performance marketing users will enjoy the industry-custom Retreaver Perform product and join us on our journey to create a new customer experience standard in the telephony space.
The Retreaver Team