Bridge The Mobile Gap With Call-Ready Email Offers

August 2, 2016 | Jason Kay

Email marketing is one of the main tools in the modern omnichannel marketer’s toolkit. It’s fast, it’s scalable, and if you’ve built your email list through opt-ins and subscriptions, the ROI is appealing. However, it’s 2016 and most people check their emails on their phones. That means the rush to optimize email offers for mobile has included mobile friendly websites, smaller files sizes for imagery, and more. Sometimes though, email offers have calls to action that will include converting to another site or a form and filling it in – while possible on mobile, it’s hardly ideal. For performance marketers that need to get lead data in order to pass it on, or enterprise marketers running contests and collecting leads – what do you do?

In the age of the desktop, 20% conversions on short-form leads (like mortgages, insurance, contests, and pretty much anything that requires a form fill or lead details) used to be common. That’s 1 out of every 5 people that opened the form. Today, marketers are struggling to get people to fill out forms. The new mobile norm has moved to “click-to-everything”. Click-to-call, click-to-login, click-to-join…and conversions from an email offered opened in mobile to a form and then a lead generation have plummeted. Luckily, Retreaver has come up with a great solution for this.

 

Email offers with phone numbers for call tracking

The Retreaver solution seamlessly integrates the traditional email offer with the new capability to input dynamic numbers from Retreaver and allow anyone looking at the offer over mobile to click-to-call (or simply call). Not only does this empower the marketer with a set of features to tag, track, and route the lead so as to never lose it, but now the offer is optimized to work with mobile.

It’s really easy

With Retreaver, you can attach phone numbers to your offers, and route the calls to a call center or agents that are ready to collect leads and close sales over the phone. For example, for performance marketers, we automatically integrate with software like LinkTrust, allowing you to create numbers that track back for each of your phone-enabled offers, right from your existing interface. The calls track just like you would expect: when someone calls the number, it counts as a click, and when the call meets your sale criteria, it counts as a sale.

Instead of sending your potential lead to a site and then hoping that site has been optimized to work well with their device and operating system, simply use a set of Retreaver features to get that conversion, including:

– Easily put up an IVR per offer or campaign to intake that caller

Route the call anywhere it needs to go with our smart routing system

Pre-qualify the lead through our tagging system that will identify a set of data to determine what kind of call-in experience to deliver

Interface with your current analytics or ad servers

– Use our continuous ringing feature to never lose that lead by driving them to a series of right places if the first don’t pick up

– Find all the data down to the granular unique ad-click to call info, with the ability to pull reports and analytics from your dashboard

…and more.

Adding Retreaver to existing lead-generating offers is a great way to increase revenue

By adding Retreaver to your email marketing arsenal, you can increase your existing ROI streams and branch out more aggressively into mobile advertising. We can even automatically manage the number of phone lines assigned to each partner, team, department or campaign, deleting them as they fall out of use, saving you as much money as possible.

If you run email campaigns that require forms to be filled out or if you’re trying to capture more of your customers’ data over email, not using calls to capture the mobile demographic is a missed opportunity. Talk to us about adding phone lead generation and data capture to your existing offers and find out how much more revenue you could be bringing in with Retreaver.