Interfacing to CAKE

CAKE logo

Below is some information on interfacing to CAKE, however we suggest you contact us at and include your tracking URL and what a conversion pixel looks like for us to help you set it up correctly. The Retreaver Team is here to help you interface to any external tracking system you ever need.

How to configure your CAKE Tracking URL.

When configured, you will simply have a click if it doesn’t convert and a click and conversion if it does. That’s the magic of Retreaver.

Matching IDs

Publisher ID matches Affiliate_ID with CAKE.
Campaign ID matches Offer ID with CAKE.
Buyer ID matches Buyer ID with CAKE.

If you are doing lead-gen in CAKE, you will only need the Buyer ID to match.

Angela Dougherty

Client Success Officer