Adding call tracking to Eloqua landing pages

Adding the Retreaver call tracking component to your Eloqua landing page is simple. You must have the Call Tracking app activated in Eloqua.

Adding a Retreaver component to your Eloqua landing page

To get started, open the landing page you want to add a trackable phone number to for editing.

Step 1: View Source

View the source of your landing page.
View the source of your landing page.

Click the button highlighted above to toggle on the source code view. If you don’t see the button seen above in your Eloqua account, click here for instructions on enabling it.


Step 2: Place

Dragging the call tracking component into your landing page source.
Dragging the call tracking component into your landing page source.

Click the “Cloud Content” menu item on the left and find the Retreaver “Dynamic Number Insertion” component. Scroll to the bottom of your source code, and then drag and release the component right before the closing </body> tag.


Step 3: Configure

Edit the call tracking component to configure which phone numbers get replaced automatically.
Edit the call tracking component to configure which phone numbers get replaced automatically.

The Cloud Content Configuration window will automatically open. Here you can select which Retreaver campaign you want to use for this specific component, and set which phone numbers you want to be automatically replaced with Retreaver trackable numbers.

Retreaver campaigns hold settings for how we handle your phone calls. This includes customizations like greetings that are played to your callers, and settings for where we route your calls.

If you’ve never set up a Retreaver campaign before, read our tutorial about the Campaign Wizard and then come back to this page.

If you’re setting up a new campaign for this landing page, click the New Campaign Wizard button to go through the wizard. To use an existing campaign, select the campaign from the drop-down menu.

In the number replacement settings section, add any phone numbers that you want to be replaced with Retreaver trackable numbers. Enter the numbers exactly as they appear on your page, and we’ll match the formatting when inserting trackable numbers.


Step 4: Save

Save your changes.
Save your changes.

When you’re done, click Update Component to save your settings.


Step 5: Verify

The phone numbers on our landing page are being replaced correctly.
The phone numbers on our landing page are being replaced correctly.

Taking a look at the page at callpixelstest.com/eloqua, we see that the integration is functioning correctly.

All the phone numbers on our page are being replaced with dynamic, trackable phone numbers from our Retreaver campaign.

Now would be a great time to call the number you see on your landing page, and verify that everything is working correctly.


Editing your call tracking settings

Editing Cloud Content components from Eloqua.
Editing Cloud Content components from Eloqua.

If you ever need to update the configuration of your Retreaver component, just double click the Retreaver graphic when editing your Eloqua landing page.

Next steps


Viewing calls as external activities in Eloqua
Get detailed call information with an Eloqua Custom Object


Jason Kay

Jason Kay is the CTO and co-founder of Retreaver.