Adding a bridged ping to a campaign.
In cases where you need to pass data into the Buyer’s call management systems, the best thing to do is add a bridged ping to your Campaign.
The bridged tracking URL type is only fired when a call is connected to your Buyer. Use this tracking URL type to pass any information that the Buyer requires.
Edit your Campaign and add a tracking URL with a “bridged” trigger as seen above. Tag the tracking URL so that it only gets fired when a call has been routed to a specific Buyer, and configure the URL to pass any information needed to the Buyer. Make sure to click Update Campaign at the bottom to save your settings.