Enabling Offers For Mobile with Call Tracking

OK, let’s face it. Email may not be dead, but the way people use email has changed forever. Where 20% conversions on short-form mortgage lead offers used to be commonplace, today affiliates are struggling to get people to fill out forms. Times have changed, and net-savvy consumers are steering clear of offers delivered by email in fear of getting deluged with spam. Worse yet, many people are now checking their email on their phone, which means they aren’t going to spend time filling in a lead on a desktop-optimized website.

So what is an affiliate network owner or offer manager to do? We propose a solution that seamlessly integrates the old with the new. With Retreaver, you can attach phone numbers to your offers, and route the calls to a call center that is ready to collect leads and close sales over the phone. We automatically integrate with affiliate network software like LinkTrust, allowing your affiliates/Publishers to create numbers that track back to them for each of your phone-enabled offers, right from your existing Publisher interface. The calls track just like you would expect: when someone calls the number, it counts as a click, and when the call meets your sale criteria, it counts as a sale.

Adding Retreaver to existing lead-gen offers is a great way to increase revenue.

By adding Retreaver to your affiliate marketing arsenal, you can increase your existing revenue streams and branch out more aggressively into mobile advertising. Best of all, there are no contracts to sign or minimum charges. Just pay for the phone lines and minutes you use. We can even automatically manage the number of phone lines assigned to each Publisher, deleting them as they fall out of use, saving you as much money as possible.

If you have mortgage, insurance, health insurance, education, or automotive lead offers and you aren’t providing your Publishers with phone numbers, you are missing out on a huge revenue stream. Talk to us about adding phone lead-gen to your existing offers and find out how much more revenue you could be bringing in with Retreaver.

Jason Kay

Jason Kay is the CTO and co-founder of Retreaver.